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According to an Econsultancy survey in the beginning of 2012, 72% of people surveyed reported the return on investment (ROI) of their email marketing campaigns as good to excellent, putting email marketing second only to SEO efforts as a marketing channel. Research conducted by the Direct Marketing Association predicted an ROI of $42.08 for every dollar spent on email marketing in 2011 (search advertising returned $21.85 per dollar spent in 2010). If you're not including email marketing in your advertising budget, you're missing out on precise targeting as well as the opportunity to build relationships, loyalty, and trust.

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